News
Lowcountry Literacy Project Names Katie Prechter Director of Operations
Prechter is a marketing and operations leader with more than 20 years of experience developing brand and marketing strategy, leading teams, managing complex initiatives, and building the systems that enable organizations to grow. Throughout her career, she has led marketing and communications efforts, managed multimillion-dollar budgets and cross-functional teams, and developed the partnerships, processes, and strategies that strengthen organizations and drive long-term growth. “Katie joins us at an
Chamber Expo is back, Sept. 17
Moultrie News September 1, 2026 Mount Pleasant’s largest networking event is back, bigger than ever and completely packed out. Presented by Crews Subaru, the 16th Annual Mount Pleasant Chamber of Commerce (MPCC) Business & Community EXPO takes over the Omar Shrine Convention Center at Patriots Point on Sept. 17, from 11 a.m. to 5 p.m. For the second straight year, demand from the local business community has shattered records, selling out all exhibitor booths well ahead of the event. While the show
Officers rewarded for taking swift action
Moultrie News | August 20, 2026 A concerted effort by members of the Mount Pleasant Police Department and Mount Pleasant Fire Department to save the life of a sinking driver on May 30 was recently recognized by the Mount Pleasant Chamber of Commerce. During the Chamber's Aug. 20 luncheon, the eight individuals were presented with a First Responder of the Month Award, with MPPD Lt. Don Calabrese accepting the the handsome crystal trophy. Calabrese recounted both departments responding to the call of a
A Mount Pleasant gem: Chamber guest touts wonders of Boone Hall
Moultrie News | August 23, 2026 Business owners and community members were recently treated to a tutorial of Mount Pleasant's iconic 738-acre centerpiece of culture and local history, known as Boone Hall Plantation. On hand to fill in attendees of its wonders was Boone Hall GM Jim Westerhold during the Aug. 20 Mount Pleasant Chamber of Commerce Luncheon, as the keynote speaker kicked off the event with a series of trivia questions. The interactive presentation saw teams of individuals answer a number
All aboard: MP Chamber welcomes guests at 7th annual Know Your Lawmaker
Attendees at the Aug. 12 Know Your Lawmaker event set a couse of adventure on the USS Yorktown, as local residents and members of the business community rubbed shoulders with local elected officials. Hosted by the Mount Pleasant Chamber of Commerce, this annual gathering serves as an opportunity for citizens to approach their representing lawmakers with questions about crime, the environment, taxes and zoning matters, among other topics. Participating sponsors included Renewal by Anderson, Mount Pleasant
Emmy-Winning Palmetto Life Expands to Three Weekly Broadcasts on Live 5 WCSC Starting July 13
CHARLESTON, S.C. – June 24, 2026 … Live 5 WCSC, The Lowcountry’s News Leader, announced today the expansion of its Emmy Award-winning lifestyle program Palmetto Life to three weekly broadcasts beginning July 13. In addition to its established 9 a.m. weekday timeslot, Palmetto Life will now air a new half-hour edition weekdays at 3 p.m. and a new one-hour Palmetto Life Sunday Morning beginning at 8 a.m. on Sundays. Palmetto Life is the No. 1 rated lifestyle program in the Lowcountry. Emilie Zuhowski will
Adobe Firefly Explained for Small Business Owners in the Property Sector
What Is Adobe Firefly? Adobe Firefly is a generative artificial intelligence system developed by Adobe that focuses on creative content generation. It works by converting text prompts into high quality visual and media assets, including images and video clips. The system generates outputs in standard commercial formats and is fully cleared for commercial use. The system functions as a standalone web application, meaning you do not need to download or install any complex software packages. A free Adobe
Networking extravaganza is back
Moultrie News May 5, 2026 Get your business cards ready! The largest networking event in Mount Pleasant — presented again by Crews Subaru — is officially set for Sept. 17, from 11:00 a.m. to 5:00 p.m. at the Omar Shrine at Patriots Point. Coming off the momentum of a completely sold out event in 2025, demand for the 16th annual Expo is higher than ever. Organizers report that the event is already one-third sold out months in advance, prompting a call to local businesses to secure their spots before the
Email Newsletters Still Win: A Growth Guide for Mount Pleasant Business Owners
Email is the most cost-effective marketing channel most small business owners aren't fully using. Email delivers roughly $36 per dollar invested, with 81% of small businesses relying on email as their primary customer acquisition channel. In a community like Mount Pleasant — where referrals travel across the Cooper and customers span the full greater Charleston metro — a well-crafted newsletter keeps you top of mind in a way that social posts rarely sustain.Why Email Outperforms Social Media for Customer
Mount Pleasant Releases 2025 Annual Report
Mount Pleasant, S.C. (April 10, 2026) - The Town of Mount Pleasant's 2025 Annual Report is now available online. The publication highlights major milestones, initiatives, and achievements that shaped the past year. The theme of this year's report is a scrapbook. It represents all of the little pieces that come together to make Mount Pleasant our home - that being the community, the local businesses, and the beautiful nature and views across the town. Each individual is an important piece of what makes
The File Chaos Costing Mount Pleasant Businesses 19 Work Days a Year
Organizing your digital marketing assets into a structured, findable system cuts wasted time, prevents duplicate work, and keeps your campaigns consistent across every channel. For most small businesses, the alternative — files scattered across email threads, personal hard drives, and multiple shared folders — carries a steeper cost than it appears. Marketers waste approximately 7 hours each week on duplicated work processes — the equivalent of 19 lost working days each year. For a Mount Pleasant
HCA Healthcare Long Point ER Scheduled To Open June 2026
HCA Healthcare Long Point ER Scheduled To Open June 2026Floor Signing Event Marks Construction MilestoneCHARLESTON, SC, March 6, 2026 – Members of the Mount Pleasant Town Council and the Mount Pleasant Chamber of Commerce joined executives, physicians and nurses from HCA Healthcare Trident Hospital for a special floor signing event at HCA Healthcare Long Point ER, which is scheduled to open June 2026. The freestanding ER is located next to the Chick-fil-A and across the street from Belle Hall Shopping
When Gut Instinct Isn't Enough: Scaling Market Research for Mount Pleasant Businesses
Scaling your market research means building a repeatable system for gathering and analyzing customer, competitor, and market data — one that grows with your business rather than stalling after launch. Most established business owners in Mount Pleasant's diverse economy already know their customers intuitively. The problem is that intuition misses the slow shifts — in buyer priorities, competitive dynamics, and economic conditions — before they become expensive surprises. According to a 2025 survey, not
From Stage Fright to Sales Growth: Public Speaking for Mount Pleasant Entrepreneurs
Small business owners in the Mount Pleasant Chamber of Commerce share a common challenge: how to stand out in a crowded market while building trust quickly. Public speaking is one of the most effective ways to do both. Whether you're presenting at a chamber luncheon, pitching to investors, or leading a workshop, your ability to communicate clearly and confidently can directly influence revenue, referrals, and reputation. In brief: Strong speaking builds credibility faster than ads. Clear messaging
Direct Mail’s Power: How Local Businesses Cut Through the Noise
Local businesses in Mount Pleasant compete in a crowded digital landscape where inboxes overflow and online ads blur together. Yet one channel continues to deliver steady, measurable results: direct mail. Its physical presence, high trust factor, and ability to pair seamlessly with digital campaigns make it a uniquely effective tool for driving meaningful responses and stronger customer relationships. Learn below: Why tangible mail breaks through digital saturation The measurable benefits businesses
High hopes in 2026
The Mount Pleasant Chamber of Commerce Dec. 17 Holiday Luncheon at Embassy Suites by Hilton Charleston Harbor was an opportunity to look back and look ahead for members of the local business community. In addition to presenting new MPCC President Ben Nesvold, a newly configured Board of Directors and the MPPC Member of the Year, the Chamber also provided entertainment for attendees in the form of the Wando Jazz Bands.
AAF Charleston and Charleston AMA Unify Awards Process
The American Advertising Federation (AAF) Charleston and the Charleston American Marketing Association (AMA) announced a strategic partnership to streamline the annual awards submission process, making it easier than ever for local agencies, in-house teams and individuals to earn recognition for their outstanding work. For the 2025 awards cycle, the organizations have combined the timelines for the prestigious AAF Addy Awards and the AMA Spark Awards into one unified schedule. This collaborative effort
YPGs contribute on habitat site
Moultrie News November 20, 2025Charleston Habitat for Humanity (CHFH) recently welcomed the Mount Pleasant Chamber of Commerce Young Professionals Group — led by Josh Kramer of Private I Print and composed of local businesses committed to strengthening their community — for a Nov. 15 Team Build. The group made significant progress in preparing the site of CHFH’s next affordable neighborhood. The Young Professionals dedicated the day to the careful demolition of an aging structure on the property. Their
Shop Where You Live
The Mount Pleasant Chamber of Commerce (MPCC) and the Town of Mount Pleasant are excited to announce the return of the "Shop Where You Live" campaign, encouraging residents to support local businesses during the holiday shopping season. Kicking off on November 1, this year marks the fifth annual campaign and will run through December 31, 2025. Free for Mount Pleasant businesses to participate and free for the public to enter weekly giveaways. Watch video here.
New Chrysler, Dodge dealership debuts in MP
Moultrie News Nov. 3, 2025 Mount Pleasant Chrysler Dodge Jeep Ram proudly celebrated its official Oct. 21 grand opening and ribbon cutting ceremony, marking a new chapter in automotive service, transparency and community partnership in the Lowcountry. The event, hosted in collaboration with the Mount Pleasant Chamber of Commerce, welcomed local business leaders, customers, friends, family and members of the community for an afternoon of celebration, facility tours, music and hospitality. Representatives
Mount Pleasant Chamber to host mayoral, council forum
WCBD TV 2 October 23, 2025 The Mount Pleasant Chamber of Commerce will host a mayoral and town council candidate forum Thursday night. Organizers said the forum will provide candidates with a platform to share their vision for the town’s future. Mount Pleasant Mayor Will Haynie is seeking re-election against challenger Curt Thomas. Eight candidates are seeking four seats on the town council, including Alexandra Crosby, Jenny DeSart, Brianna Harmon, Perry Rourk, Craig Russack, and Kathryn Whitaker,
An EXPO for the ages: Businesses flock to MP Chamber event
The 15th Annual Mount Pleasant Business and Community EXPO on Sept. 18 brought out an assortment of entrepreneurs, vendors and non-profits who showcased their wares all under one roof at the Omar Shrine Center. Moultrie News staff members were in attendance to meet, greet and learn more about the registered participants. Visitors in search of the fountain of youth didn't quite find what they were seeking, but they did encounter next best thing at the 4EverYoung Med Spa & Wellness Center booth.
New Business? Mistakes Every First-Time Owner Should Dodge
Starting a small business is an exciting step — but it’s also easy to stumble. Many new owners underestimate the complexity of running a business, which can lead to preventable setbacks. Below, we’ll cover the most common mistakes, how to sidestep them, and where to find reliable resources to keep your venture on track. 1. Failing to Separate Personal and Business Finances Mixing personal and business expenses makes tax time a nightmare and can put your personal assets at risk. Open a dedicated
Council recognizes MP Chamber
Moultrie News Sept. 8, 2025 Members of the Mount Pleasant Chamber of Commerce were honored by local government during the Sept. 9 Town Council meeting. The Chamber was on the receiving end of a Business Appreciation Week Proclamation for their continued services to Mount Pleasant businesses and organizations. Pictured (l-r): Chamber Executive Director Rebecca Imholz, Councilmember Laura Hyatt and Chamber President Karina Garrison.
South Carolina Proclaims October 15th as Cohesion Culture Day
Pictured left to right: Dr. Troy Hall, SC House Representative Mark Smith and Ben-Jamin Toy at The Harbor Entrepreneur Center in Mount Pleasant, SC CHARLESTON, S.C. – South Carolina House Representative Mark Smith has officially recognized October 15, 2025, as Cohesion Culture Day, a proclamation honoring the founders of Cohesion Culture, Dr. Troy Hall and Ben-Jamin Toy. A proclamation, signed by Representative Smith, celebrates their significant contributions to improving workplace environments across
Lean Marketing: Building a Cost-Smart Strategy That Works
Every business wants to be heard, but not every business can afford to shout. The good news? You don’t need to. A well-structured marketing plan built on smart, cost-efficient strategies can deliver powerful results without draining your resources. Instead of pouring money into splashy campaigns, the real edge comes from thoughtful positioning, understanding your audience deeply, and squeezing more value out of every tactic deployed. While bigger players throw dollars at visibility, smaller and smarter
Plugged-In Partnerships: Smarter Digital Networking for Real-World Growth
The playing field for building business relationships no longer centers around golf courses and conference room cocktails. In a post-remote world that’s more digital than ever, collaborating with other businesses relies on savvy navigation of online spaces that are often noisy and saturated. For modern professionals, there are clearer, sharper ways to turn cold outreach into warm collaboration. Think Beyond the Inbox Email is a necessary but overcrowded arena. Everyone has a pitch, and most of them
Open Books and Open Doors: The Trust Playbook for Small Businesses
When someone decides to support a small business, it's often more than a transaction—it's a vote for something personal. In an era of digital noise, global brands, and endless options, the decision to shop small is rooted in a search for honesty, connection, and community. Yet, trust isn’t automatic. It’s built, layer by layer, through how a business communicates, how it reacts when things go wrong, and how it makes people feel—consistently. For small businesses trying to grow without losing their soul,
The Outsider Advantage: How to Find the Right Experts to Elevate Your Sales and Marketing
Hiring the right external professionals to support your sales and marketing efforts is both an art and a science. You know your business better than anyone, but sometimes, taking it to the next level requires fresh perspectives and specialized expertise. Maybe your internal team is stretched thin, or you need a level of strategic insight that no one in-house currently offers. The challenge isn’t just finding skilled professionals—it’s finding the right ones. With a sea of consultants, agencies, and
Take Your Client Presentations to the Next Level with These Tips
Crafting presentations that captivate and persuade is a vital skill in today’s competitive business landscape. The ability to convey your message with clarity and impact can set you apart, ensuring your ideas resonate with clients and stakeholders. By adopting a strategic approach, you can transform your presentations into powerful tools for communication and influence. This involves not only the technical aspects of presentation design but also understanding the nuances of audience engagement and
Here’s What Businesses in Mount Pleasant, SC Need to Know About the CTA, BOI and FinCEN
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines
Start Growing Your Side Hustle Into a Sustainable Full-Time Career
Turning your side hustle into a thriving full-time business is an exciting journey, brimming with both opportunities and challenges. Strategic use of the right tools and resources can help make the transition smoother and more effective. Setting clear goals and identifying key areas for growth are crucial steps in building a strong foundation. Staying adaptable and proactive will allow you to overcome obstacles and capitalize on emerging opportunities. With the right approach, your side hustle can become
