The Category
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Public RelationsExpo Vendor
About Us
Most brands compete inside a category. The best ones define it.
The Category is a strategy and communications agency for founder-led brands in food, wellness, lifestyle, and hospitality. We take the conviction at the center of a founder's story and turn it into positioning, press, and presence the market can't ignore.
Founded by Kat Wawner after two decades leading campaigns for Comcast, Samsung, and Johnson & Johnson, the agency launched as Wawner Strategies in 2022